HEY K/T

These videos were created as promotional material for a summer freshman cultural transition program called Kupita Transiciones. It is a high-energy experience for incoming college freshmen aimed to get them acclimated to the university and build a community with other students of color (specifically Hispanic, Latinx, Native American, African American, African, and Multiracial students) before the academic year begins. Using the logo of the program, I used that and the vision that the client had for the project. The client wanted graphics that matched the energy of the program to get the freshman and upper-classmen apart of the program, who follow the social media accounts, excited for the program to start. Click the images to view them individually.