2021–2024 STRATEGIC PLAN
During the last few weeks of my campus job, I was assigned to design the Kent State of Well-Being 2021–2024 Strategic Plan. It was one of the toughest projects I was assigned. It turned out to be my favorite project as well having to learn new skills to complete it.
I had never created a strategic plan or taken a class on how to design one, so I learned as I moved through the project. The client wanted the plan to have a professional design but still engaging with playful details. The outline text is a direct representation of the plan being an outline for the upcoming years. The use of dashed lines pulls from the timeline and how the Kent State of Well-Being is being executed goal by goal, one step at a time. All I received on this project to work with was the body copy. The images I chose from the Kent State image server with the goal to keep this student and campus centered. The graphics used in the 8 Dimensions were found in the Microsoft document given to me. The client requested me to redesign them to fit more with the style I had created for the plan. Additionally, they wanted them to be versatile to be used on the website and any other material they create in the future. For more information about the plan and seeing it in action follow the link below!
​
final full spreads
final plan pdf